The Ruffeo Hearts S/S’12 Unisex Collection

Brooklyn-based Ruffeo Hearts bust out a colorful, crazy-fun collection for their S/S’12 collection, Emoticon and on and on - featuring intricate multicolor construction, fitted and oversized silhouettes, ‘air-conditioned’ mesh construction and loads of fun built into all their unisex tees, tanks, leggings, shorts and more… and their swimsuits are sick!
rhls.com

The Pleasure Principle A/W’11 Women’s/Unisex Collection

The Pleasure Principle A/W’11 Men’s/Unisex Collection

Adrian and Diva of NYC-based Seven favorite, Pleasure Principle, hit us with another killer collection, showcasing crazy new drug-inspired (or perhaps drug-induced?) prints - like the act of rolling a joint and the eyes of people on various drugs, new dip/tie-dyed techniques, new refined oversized and fitted silhouettes and much more - on super-soft cotton tissue jersey and/or silk tanks, tees, pullovers, hoodies, dresses and light outerwear! www.pleasureprinciple.org

Stay tuned as many more new SS’12 collections start rolling in - including ThreeAsFour, Henrik Vibskov and Cast Eyewear coming next week!

Due to popular demand, we’re now offering Sampler Packs for Six Scents Series 3 each containing 6 individually-packaged 2ml glass spray bottles (that last for 1-2 weeks of moderate use) for a very affordable $35. Grab a pack and discover your own personal favorites - while supplies last!

Also soon to be posted - The SS’12 Pleasure Principle Women/Men/Unisex Collection!

Please stay tuned for the SS12 Pleasure Principle Unisex Collection coming next week as we start to gear up for Spring!

Thanks for your patience as we work to bring you the latest version of Sevennewyork.com v4, coming soon - In the meanwhile, our SS’12 Deliveries will continue to arrive and be posted on our existing site as usual, with a host of new designers and returning favorites!

Our friends at Priestess NYC have made this sick promo video for their new collection. Always willing to give to a noble cause, all profits for the collection will be donated to Designers Against AIDS (DAA)! Check out those hot shoes by our French fave (and now head of Calvin Klein Footwear), Raphael Young!

Priestess NYC Supports Designers Against AIDS from Kubat & Billot on Vimeo.

Come join us for a drink to kick off New York Fashion Week this Friday, February 10th! Man, what a killer lineup we’ve got for you this time!

GrandLife NYC & Hintmag.com
Invite You to
Come Celebrate
New York Fashion Week
and Sevennewyork.com

This Friday, February 10, 2012
From 10pm until Very Late

With Audio By:
GLASS CANDY (Live!)
Mike Simonetti
The Golden Filter
InFlagranti
Colleen Nika
Open Bar From 10pm to Midnight

Tribeca Grand Hotel
6th Ave at Walker Street, New York City

RSVP: events@grandlifenyc.com

To all of our respected clientele and fashion-forward friends, it is with mixed emotions that we announce the closing of our 110 Mercer St boutique in Soho.

As many of you know, we have had to deal with our landlord’s scaffolding and building construction looming over our doorstep for almost 4 years now. Finally 15 months ago, the erection of a second, even larger scaffolding by the neighboring Donald Judd Foundation, cut off any remaining visibility and consequent foot traffic to our storefront.

After nearly 2 years of fruitless litigation with the landlords and our neighbor, we have decided to close down the boutique and channel all of our energy into our website going forward - until we can find a new, permanent home.

Over the next few months we’ll be unveiling version 4 of sevennewyork.com, which besides a host of noticeable improvements (and the directional Men’s/Women’s apparel you’ve come to expect from our designers) will also feature selections from other retailers, an exclusive, curated archive section for select designers and much, MUCH more.

Henrik Vibskov AW’11 Womenwear
Moonspoon Saloon AW’11 Women’s/Unisex
Black Heart AW’11 Womenswear
Irene Alvarez Unisex Limited-Edition Tees

Colorful, fun, subversive, satirical and slightly perverted, London-based Ground Zero brings us another insane collection with all new geometric prints and patterns inspired by animated Robot series ‘Gundam’ and ‘Transformers’ - along with Birkin Bags, Robocop, Karl Lagerfeld, Snow White, the Care Bears and much more on tees, buttondowns, sweaters, leggings and killer light outerwear!

The Ground Zero AW11 Unisex Collection!

For this winter season, Raf Simons merges the Prep with the Modernist - reinterpreting classic East-Coast American Sportswear with razor-sharp tailoring and transforming key staple wardrobe pieces into instant future classics! This first delivery showcases Raf’s felted-wool “Utility” Apron and the Heavy Wool Peacoat with Horn Toggles - designed with techno-future precision and hand-crafted detailing to the highest production quality standards!

The outspoken Indonesian supermodel Fahrani Empel and her new label, Cast Eyewear bring a selection of 5 Limited-Edition, custom sunglasses to debut at Seven this season! With durable, high quality construction featuring dual exposed metal AND high-impact-polymer frames, brushed metal inset detailing and powerful unisex silhouettes, these killer shades were made to be worn “Loud and Proud”!

Stay tuned for Ground Zero to be posted soon and Happy Thanksgiving!

The K.T.Z. AW’11 Women’s/Unisex Collection!
The K.T.Z. AW’11 Men’s/Unisex Collection!

Designers Koji Maruyama, Sasko Bezovski and Marjan Pejoski must be smoking something really strong this season as their London-based label (and Seven Fav),Kokon To Zai rips it again with this outrageously colorful and ULTRA-FUN Winter delivery! With a distinct Neon Retro-Future Robot Harlequin Funk and loads of faux-fur that neither look nor feel fake, this selection of heavy and light outerwear, dresses, sweatshirts, tees, bottoms and wacky accessories is a total blast from the future-past (…the fur coats are ridiculously SICK)!

The Daniel Palillo AW’11 Men’s/Unisex Collection
The Daniel Palillo AW’11 Women’s/Unisex Collection

With his first delivery having sold out in a week, Finnish fashion upstart and Seven newcomer, Daniel Palillo has sent us another delivery packed with his unique dark, crazy and fun vibe - cute but DEMENTED cartoon faces, minimal psycho-psychedelic prints/patches and a splash of color on oversized hoodies, giant tees/tee-dresses, killer leggings and more!

Making a splash a few seasons ago with his iconic “Save Anna” Tees, Canadian-born New York City Underground designer, Christopher Lee Sauvé brings us his latest flurry of spot-on witticisms in this collection of “Scandal” Tees, featuring celebs: Madonna, Lady Gaga, Beyonce, Courtney Love, Tom Ford, Karl Lagerfeld and more… Printed on all new super-soft, distressed jersey tees!


Christopher Lee Sauvé AW11 Mens Collection

Having spent nearly a decade at the helm of Lacoste and recently appointed Creative Director of Hermès, Seven presents the independent menswear label of Parisian designer extraordinare, Christophe Lemairé! This first shipment includes a selection of timeless fashion staples such as distinguished light outerwear, boxy-cut blazers/suits, relaxed classic-fit trousers and ultrasoft cashmere/wool sweaters on a palette of tobaccos, midnight blues, blacks and speckled tweeds. All made from the most luxurious of fabrics and to the highest of production standards!
Christophe Lemairé AW’11 Men’s Collection!