NYC's Pleasure Principle, designed by Adrian Cowan and Diva Pittala of 'People Used to Dream About the Future', consists of darker basics that evolve from season to season. Inspired by New York no-wave and alternative dance from the '80s, PP delivers jersey, flannel, and sweat based pieces to wear every day. The tee prints are always ridiculously cool and this season we love the music cats most!
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